30. Copywriting

What you will get from this chapter:

You’ll learn about AIDA and how to implement it.

You’ll discover what a call to action is and why you must have one.

You’ll learn how to find and communicate your Unique Selling Position.

You’ll understand how to break copy into useful blocks.

You’ll learn about power words in selling.

You’ll learn how to build trust with your potential customer.

You’ll discover ways to create a sense of urgency and an offer too attractive to refuse.

Resources and Tools We Refer to in Shoot To Sell: Make Money Producing Special Interest Videos

Copyblogger

Direct Mail Copy that Sells by Herschell Gordon Lewis available at Amazon

The Copywriter’s Handbook, Third Edition: A Step-by-Step Guide to Writing Copy that Sells by Robert W. Bly also at Amazon

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission.

Regardless, we only recommend products or services we use personally or believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”