22. Distributing Your SIV Through Others

What you will get from this chapter:

You’ll learn about some of the distribution options you have for DVDs and online delivery.

You’ll understand the pros and cons involved in selling your DVDs through distributors and to large retailing chains.You’ll find out how you can find specialty niche distributors, retailers, and catalogs.

Resources and Tools We Refer to in Shoot To Sell: Make Money Producing Special Interest Videos

Baker and Taylor

Barnes & Noble buys DVDs through Alliance Entertainment


Direct Marketing Market Place

Directory of Business to Business Catalogs (online version)



Ingram Entertainment


National Directory of Catalogs

The Directory of Mail Order Catalogs

Walmart only buys DVDs through Anderson Merchandisers

WaxWorks VideoWorks

Case Study

Rich Ferguson – The Ice Breaker

Listen to the entire interview with Rich. Rich Ferguson, aka “The Ice Breaker”, is an award winning sleight of hand magician, mentalist, author, motivation speaker and creative consultant. He is the producer and host of the Official Poker Chip Tricks and Card Handling DVD Series. Over this last year, he’s been on the Ellen Degeneres Show, Good Morning America and The Tonight Show. See Rich’s products at www.richferguson.com.