34. Direct Response Marketing

What you will get from this chapter:

You’ll learn how direct response marketing differs from image advertising.

You’ll also learn some of the common forms of direct response marketing.

You’ll come away with a good understanding of the two common metrics of direct marketing and the importance of testing.

You’ll learn some ways you can use direct marketing in your business.

You’ll understand the importance of the compelling offer.

Resources and Tools We Refer to in Shoot To Sell: Make Money Producing Special Interest Videos


Chapter 34. Direct Response Marketing

Books on Direct Response Marketing can be found on Amazon

Direct Marketing Association –

A good book about direct marketing in general is Successful Direct Marketing Methods by Bob Stone and Ron Jacobs available at Amazon

Case Study

Joe Clokey San Luis Video Publishing



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Regardless, we only recommend products or services we use personally or believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”