35. Email Marketing Basics

What you will get from this chapter:

You’ll become familiar with the CAN-SPAM regulations that cover emailing so that you will be in compliance in your email campaigns.

You’ll learn why you need to sign up with an email service provider and what it can do for you.

You’ll learn the best (and most ethical and compliant) way build and communicate with your email list.

You’ll examine the different types of emails you can send: promotional, transactional, informational, etc. to determine what will work for you and when.

You’ll learn the difference between autoresponder emails, broadcast emails and email newsletters, and when you want to use each type.

Resources and Tools We Refer to in Shoot To Sell: Make Money Producing Special Interest Videos


Marketers Choice (1 Shopping Cart)

Constant Contact

The CAN-SPAM Act: A Compliance Guide for Business from the Bureau of Consumer Protection Services

Vertical Response



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