19. Post-Production

What you will get from this chapter:

You’ll learn which activities are covered under post-production.

You’ll get an good understanding the importance of organization and taking notes during production.

You’ll learn what to do—and not to do—to keep your program from looking amateurish.

You’ll learn how to stay out of legal trouble by respecting copyrights.

You’ll decide how you will deliver your final video and learn what formats you will export it to based on that decision.

You’ll learn what goes into DVD packaging and the types of duplicating options available to you.

Resources and Tools We Refer to in Shoot To Sell: Make Money Producing Special Interest Videos

99 designs – www.99designs.com

Adobe Encore DVD Studio Pro

Adobe Premiere Pro CS6

Adobe Premiere Elements

Adobe TV

Amazon’s Createspace

American Society of Composers, Authors and Publishers (ASCAP)

Angie’s List

Avid Media Composer

Broadcast Music, Inc. (BMI)


Darkroom Design

Note: DVD Studio Pro is no longer available as a stand alone program. It is a part of the Final Cut Pro suite but not Final Cut X.

Final Cut Pro


Larry Jordan


Ripple Training






Institute of Videography (United Kingdom)

International Wedding and Videographers Association (WEVA)

Molding Box


Pinnacle Studio (HD & Ultimate)

Presto (Singular Software and Red Giant)

Mac OSX supported Hosts:
Apple Final Cut Pro 6.0.6 or 7.0.3
Adobe Premiere Pro CS5 or newer

NOTE: Presto does not work with Final Cut Express, iMovie, or Final Cut Pro X.
NOTE: Because updates to Final Cut Pro can significantly change the interface that Presto uses, we only officially support the latest update of each version (currently 6.0.6 and 7.0.3).

Windows supported Host:

Sony Vegas Pro 8.0c or later (32-bit, 64-bit)

SESAC – Smallest US music rights organization


Speaker Fulfillment Services

Corel VideoStudio Pro X5

Cyberlink PowerDirector

Microsoft Windows Movie Maker

Sony Vegas Movie Studio HD

DVD MovieFactory Pro 7

Roxio MyDVD

Roxio Toast 11 Pro

Sony DVD Architect Studio

Sony MoviEZ HD

Sony Vegas Movie Studio HD

Sony Vegas Pro 11

Womble EasyDVD