3 Tips To Getting Your Press Release Photos Published

Your press release kit should include great photos. Last week I talked a bit about what you need in your photographs so you’ll increase the chances of getting your press release run. I advised that you want them to be well exposed and saved at a high resolution. While those are important considerations, what your images also need to be is powerful.

So beyond a nicely done head shot, what should you include in a PR photo that a magazine, newspaper or website will want to run?

A good photograph:

1) Needs to engage readers.

You want to have photographs that will stop the reader as they flip through the pages and grab their attention. Think about how you read the paper or engage in blog posts? The first thing to catch your eye is the image.

A good caption is also important. You want to include these with the photos you send; it make the editor’s job easier. When you do that, it increases the chances that your story will run.

2) Needs to elicit emotion.

One of the best ways to engage people is through emotion, and powerful photographs do just that. Remember, you are giving them a story, not an ad. Great photographs and images enhance and add to stories.

You want your images to have impact. Here’s a tip on how to add impact: move in close to your subject. Far away shots of people just don’t have the impact of a close-up. Try different angles and be aware of how light and shadows are playing on your subject. Use these as a painter uses color and shade in a painting. It is said that the “eyes are the window to the soul.” Pay attention to your subject’s eyes and try to use them to show emotion.

Every picture tells a story. For example, want to get a story published about your fishing DVD? Include photographs of people fishing and showing off their catch. Make your viewers feel they are right there. Or are you wanting exposure for your coaching seminars? Photograph the excitement of your participants and include those. Make sure you have them sign model releases.

3) Needs to be clear and descriptive.

The photograph also has to relate to your story and show clearly what message you want to get across. Although close-ups of adorable puppies will most likely illicit oohs and aahs and catch people’s attention (I mean, who doesn’t enjoy looking a cute pictures of puppies and kitties?), if you’re promoting a video on fishing lures or an educational film on farmers in the midwest, they don’t relate to that topic and won’t do you any good. However, they’d be perfect if you’re selling a video on house training your puppy!

First and foremost, be creative with the photographs you submit with your press release.

Don’t shoot people like mug shots. Turn them to the side or even have them looking back at you. Look for interesting backgrounds. Look at them from the perspective of an editor and reader, what would capture your eye?

Photos added to press releases should add to the story and be eye candy, so try to make them fun, interesting and informative for your readers. They’ll get more out of them and you’ll have more fun taking them.

Get Your Press Release Published – Here’s What You Need In a Photo

A press release is vital to getting PR and key to getting that exposure to work for you is giving the media access to great photos.

While using video in your marketing is a key way to get a lot of exposure, photography is still very important…especially for branding and public relations. I feel that there is so much emphasis on the need for video on websites that people overlook the power of good still images. Add a well written caption and a photo tells a story in a flat second.

I’m not saying video isn’t important, it is, but always be on the lookout for good still photos to support your messages and add to your press releases.

With the advent of the internet, you can now send out press releases digitally. However while you can now send out videos with your electronic press kits, newspapers and magazines can only print photographs so make sure you include good quality images with them as well.

They should be the best you can do, remember this is how the world and your customers will see you and your company so you’ll want to them to show your business in a good light.

Make sure they are well exposed and well lit. Also make it easy for the editor by giving them a nice range of different photos to choose from but only include your best. Be sure to write a descriptive caption, naming all the people in the photo if possible, and give the photographer credit. Editors will want these details and it will give your photos a better chance of being used.

The photographs for your press kit that will be printed need to be a higher resolution than the ones you use for the web. Typically you should save them at 300 DPI in CMYK mode in a .jpg, .eps or .pdf format.

In Chapter 38 of Shoot To Sell: Make Money Producing Special Interest Videos, we cover other forms of marketing and dig deeper into what you need in your press kit. You can find information on Chapter 38 here and access some great resources you can start using today.

Writing A Press Release That Won’t Turn Off The Media

Press releases aren’t just good for promoting big events in your business, they can be successfully used to promote your videos and products too! And when you get picked up in a publication, you’ll be pleasantly surprised at the power of the press to bump up your sales. But when writing a press release, you have to do [Read more…]