Why You Should Blog (It’s Not Just About Marketing!)

writingBlogging is not new to me. I’ve been doing it for 4 years at HowToSellYourVideos.com. At the time we created this website specifically for our book, I was blogging twice a week and just couldn’t fathom committing to another blog so we set up a simple blog page to redirect readers to our other blog.

But that thinking has changed due to my recent participation in D’vorah Lansky’s 30-Day Book Marketing Challenge, a jam-packed, information-filled training on a wide variety of online book marketing strategies. After only the first week in the challenge, I realized that I should be optimizing this site with a marketing strategy that I not only enjoy but has really worked for us before. So a few days ago, I started blogging here as well with a post I wrote about one of my other favorite strategies – social media marketing with Facebook

So why do I enjoy blogging and suggest you considering blogging too? There are many good reasons to start, especially if you are a writer. To me, these reasons go beyond its marketing potential and are worth the time and effort. In fact, if I hadn’t started blogging, I probably wouldn’t be a published author today.

Here are 4 reasons you should start blogging:

Improve Your Writing

Practice really does make you better. I am lucky I have a husband who spent his previous career writing who will edit my posts and fix my grammatical errors. But there are times when I don’t want to bother him and I have taken it upon myself to pull out and refer to my trusty book from college, The Elements of Style. (Thankfully that was one book I kept that book from those days!)

Also through writing on a consistent basis, you can’t help but find your own unique style and voice.

Keep Your Writing On Track

When you commit to a blog as a marketing tool, it is very important to consistently post, at least once a week. In doing that, you will get into the habit of setting aside time to research and write.

You will also find that you will get much better organized and it will take you less time than at the beginning of your blogging efforts. (I won’t lie, learning the blogging software may or may not come easy to you at first, but give it a chance. Once you learn how it works, your time spent formatting and linking will be cut way down.)

Build Your Credibility

We published our first book through one of the largest publishers in the world through no real effort on our part. They approached us! It was through my social media marketing efforts on Twitter that I engaged with a publisher from Focal Press who was looking for an expert to write a book on the very topic we blog about! She followed my link back to that blog and found we really DID know our stuff. Within a year, we had a book contract and were knee deep in writing.

We’re proof that it can happen – you have to be ready and you have to engage (uh oh, I feel another blog topic coming on! Stay tuned.)

Give Yourself Book Material

One of the most exciting realizations I had when it was time to sit down and write our book is that I had a ton of material already written! It was just a matter of pulling up these posts and adding to them.

If you think about it, blogging can be the perfect way to break down topics which can then be chapters in your book. Over the course of just a few months, you can write enough material for a bonafide book!

ShootToSell3DGet a book under your belt and it is amazing what you can do with it…like script it out for an educational video, documentary or a film. That is why many of our ideal readers of our book, Shoot To Sell: Make Money Producing Special Interest Videos are authors.

This book also appeals to videographers and filmmakers who are looking for another income stream for their skills, to coaches and teachers who want to help reach a wider audience, to video producers who want to learn how to market their documentaries and independent films.

You can purchase the book from us directly and receive a gift of a CD with all the forms and templates we share in the book. Or you can head over to Amazon and purchase it as a Kindle. It’s also available for the NOOK.


  1. Hi Kim, fellow Book Marketing Challenge participant here. Saw your request to leave a comment to test out if this secition is workng for you. I hope this goes through. Enjoyed reading your blog. I picked up several tips on that amazing challenge too and am slowly implementing them. Developing a book from my blog posts is a revelation for me and I am going to study that idea. Best wishes with your book and writing career!

    • J.Q.,

      Thanks so much for commenting. It’s working now!

      One of the great things about blogging is also I am repurposing my posts here that I wrote in my other blog – http://HowToSellYourVideos.com and I repurpose them in my weekly newsletter and vice versa. Makes life so much easier!

      I appreciate you helping me out and I’m going to pop on over to your blog to check out what you are doing.


  2. Thanks for the instructions on setting up comments on a wp dot com blog. Many were having problems with that during the blog hop. Your book looks interesting. Congrats on your siccesses!

  3. Thanks! It’s a great community.


  1. […] Hop 23: Kim Miller: Why You Should Blog (It’s Not Just About Marketing!) […]

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